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How to Optimise LinkedIn Profile for Job Search for Graduates

Updated: Mar 1

Your LinkedIn Profile is like your CV, treat it like its one so you can start to attract recruiters and showcase your strengths in their best light.


  1. Professional profile picture


Your profile picture is your first impression, ideally you want to use a high quality professional headshot, dress sharply and make sure to smile.


  1. Background Image for Branding



Your banner is a quick way to convey your branding and message. Choose something simple and professional that reflects your field and personal message.


  1. Get a Custom URL


    The bad example above is what LinkedIn provides automatically for your profile. To obtain the good example for your profile, LinkedIn's Help page provides a step-by-step guide: LinkedIn Help


  2. Add your skills, endorsements, education and certification

List skills relevant to your field, list any endorsements, list formal education and relevant certifications.


  1. Utilise featured content

Pin onto your profile the most important moments, projects, achievements and certifications in your featured content section

  1. Build your network


Try to engage with your network as much as possible, try to build at least 50 connections and regularly engage with them by sharing posts relevant to your network and commenting on them.


  1. Personal Branding...

    Seminar Recap: How to Craft a Winning Profile


Your LinkedIn profile is your digital first impression—make it count. Utilise the platform to its fullest by engaging with your network, and showcase your expertise to establish yourself as a standout professional. Start today by refining your profile and building a brand that attracts the right opportunities! 🚀

  1. Previous employment and portfolio


Add previous experiences and achievements to your profile, especially the areas that are most relevant experiences to the roles you're applying for.


If you are in an industry where a portfolio is required, be sure to include a link on your profile to it so recruiters can easily review your work.



  1. Avoid overused Buzzwords


Words like responsible, creative, effective, analytical, strategic, and driven are some of the most overused buzzwords on LinkedIn. Instead of relying on clichés, showcase your skills through real achievements, metrics, and compelling stories that set you apart!


  1. Multimedia approach


LinkedIn allows you to add videos, images, documents and carousels. Use a multimedia approach to enhance your profile and make you stand out.




  1. Include contact details outside of LinkedIn


Maybe don’t post your mobile number for the public but at least include a contact email. Make sure your privacy settings have been catered to give your profile the most visibility.  


With these tips, your LinkedIn profile will be ready to attract recruiters and make a strong impression. Happy job hunting!






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